Social Technographics from Groundswell

Continuing our love for all things Groundswell, Simon Andrews (MindShare's Chief Digital Strategy Officer) has just alerted us to their clever tool for profiling our customers' "Social Technographics"

Companies often approach Social Computing as a list of technologies to be deployed as needed — a blog here, a podcast there — to achieve a marketing goal. But a more coherent approach is to start with your target audience and determine what kind of relationship you want to build with them, based on what they are ready for.

http://www.forrester.com/Groundswell/profile_tool.html

Easy.